Case Studies

Branding | Strategy | Content | Operations

The Faight Collective

Overview
I worked with the folks over at the Faight Collective to establish cohesive tone/voice guidelines based on their existing social media presence to streamline their marketing communications and press kit. Their distinctive aesthetic and commitment to community made the job fun.
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Work produced on a pro-bono basis for my neighbors.
Deliverables
Brand Voice
Brand Strategy

Salesforce

Overview
During my tenure at the Savage Bureau, I worked with various groups at Salesforce, managing and co-directing a team of designers and animators on a multitude of projects resulting in assets ranging from digital & print collateral pieces for campaigns & events, to entire brand kits, animations, green screen videos, and custom line art.

Production on this account often involved directly embedding with their internal teams and other agency vendors in order to communicate efficiently and ensure brand consistency with lightning-quick turnaround times.
ROLE
Producer
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Notable Projects
– Architects' Ruth Character Development
& Brand Campaigns
– Mascot Line Art (Codey, Cloudy, Ruth)
– Dreamforce '21
– Trailhead Ad: Lightning Web Components
– #LowCodeLove Campaign
– Brand Campaigns for SF 
Admins, Developers, Architects

ELCO Yards

Overview
I worked with my team at the Savage Bureau to establish a name, brand voice, and website content for a large-scale mixed-use development in the formerly industrial heart of Redwood City. The final name was a reference to the Chevy el Camino and an homage to the location on El Camino Real, as well as the defunct dealerships and auto shops of the neighborhood. The website won multiple awards, including the Vega for Best Content and the Muse for Best Website – Property Developer. All work produced collaboratively for the Savage Bureau.
Role
Producer
Copywriter
Deliverables
Naming
Brand Identity
Copywriting

Puppo

Overview
While my team at the Savage Bureau worked on designing the Puppo web app, I worked alongside them throughout the UI/UX process to direct photo shoots, develop website content and instructional copy, guiding users through an onboarding quiz to provide a custom recommended dog food. The Labrador-like brand language created for this is inspired by “DoggoLingo” – intended to be fun & accessible to keep users engaged. Produced in collaboration with my team at the Savage Bureau with illustrations by Aubrey Williams.
Deliverables
Brand Identity
Copywriting
UX Writing

Role
Producer
Art Director,
Photography & Copy

Hayfork Cannabis

Overview
Worked with the friendly, credible & approachable brand voice established by my team at the Savage Bureau, which I translated into Instagram and a strategy for our client to roll out an initial selection of Instagram posts  templatedphoto frames developed in Over.
Role
Producer
Strategist
Deliverables
Brand Identity
Content Development
Social Media Strategy
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Books with Pictures

Overview
Worked with the folks at Books with Pictures to develop a friendly, engaging, and radically inclusive brand voice to promote new comic releases and events. The team continues to use tone, hashtags, and visual language established during my tenure.
Deliverables
Brand Voice
Social Media Strategy
Content Development
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